This presentation analyses and illustrates six approaches to positioning a brand.
It begins with a definition of positioning, and explains why the latter is important. With examples, it advances six major positioning techniques.
The presentation also outlines five attributes of effective positioning statements. It recognises the challenge of crafting unique brand positioning in a climate of stiff competition and demanding consumer.
It advises that brand positioning is a continuous effort, and explains various scenarios a brand would undergo repositioning. [PowerPoint file format is available on demand free of charge]