This is a complete presentation on poster art from its start in Paris, with the three stone lithography process, through to the internet and the digital creation of posters. THERE ARE MANY ACTUAL SLIDES FOR YOUR REVIEW IN THE PREVIEW. THIS IS YOUR BEST INDICATION OF PRODUCT QUALITY.
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Text Excerpt: World War I
~ World War I brought propaganda to posters. They were used to raise money, recruit soldiers, gain volunteers, spur production and cause outrage at the enemy’s attacks.
~ Before 1914, most countries censored political posters. The 1st Amendment protected them in the US. During the World War I, they became a tool for everyone.
~ World War I turned the poster into the number one method of message communication for political imagery.
~ America led the way, creating 2,500 poster designs and 20 million posters in 2 years for WWI.
~ The Bolsheviks and Lenin admired and adopted this approach to become modern poster propaganda leaders. Thereafter, posters were part of war efforts everywhere.
Text Excerpt: Modernism and Art Deco
~ After World War I, the first graphic design courses were launched in France, Germany and Switzerland. This gradually changed advertising from illustration to graphic design.
~ The Soviet Union developed a style of poster design with strong diagonals, photomontage and jarring color. This has a major impact on Western poster design, primarily through the Bauhaus and de Stijl.
~ By the mid-Twenties, these approaches would come together into Art Deco. It was a machine age style. Shapes were simplified and streamlined. No more florid Art Nouveau creations. Art Deco used geometric shapes, patterns and bold, streamlined typeface with sleek and angular letters.
~ The Decorative Arts Exposition of 1925 in Paris launched the style. Cappiello’s caricatures were replaced by the geometric, intellectual images of A.M. Cassandre. He used an air brush which lent a machine-like surface to his images. Art Deco spread quickly throughout Europe and to the U.S.