The basic difference between the poster and other advertising media is that the poster speaks to the audience on the move. Newspaper and magazine ads and mailing pieces such as folders, brochures, and booklets are designed for readers who have time to sit and read for a while. On the other hand, the poster must capture the attention and get the message across in a matter of seconds. It must spark the reader to take the desired action through a brief message packed with punch or veiled in subtlety. Poster must be attractive,eell-organized, self-explanatory,careful linking of text and imagery, and appropriate to the audience at hand.