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1.9 MB | 31 pages
A bumper selection of resources to help you teach the price and pricing strategies of the marketing mix. This detailed PPT looks at price and key information on this topic. There are clear definitions for each of the main pricing strategies each with relevant examples. There are numerous tasks and relevant examples throughout the presentation to keep students engaged. The PPT includes a nice task where students need to read a business scenario and recommend what pricing strategy should be used. I have also included a nice quiz on marketing as a great lesson starter.