Price and Pricing Decisions

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12.36 MB   |   56 pages

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This presentation identifies organisational objectives and market conditions, shaping pricing decisions. It makes a distinction between pricing strategies and pricing tactics. It also identifies three pricing strategies and eight pricing tactics.
[PowerPoint file version is available on demand free of charge]
Total Pages
56
Answer Key
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Teaching Duration
3 hours

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Price and Pricing Decisions
Price and Pricing Decisions
Price and Pricing Decisions
Price and Pricing Decisions