Product Development & Brand Identity: Be graphic designers & Product Engineers!
In this project, students become designers and engineers as they work to create a tangible, three-dimensional prototype for a new invention or creation that would improve upon an existing product.
After examining many existing products as well as their overall brand identity students will create the packaging that would accompany the product they create. Students will look at existing logos, slogans, color schemes, and fonts to ensure their package design is perfect for the product they create. They will even explore color psychology to ensure your product’s packaging will evoke the desired emotion(s) from the target audiences they identify.
If you like this lesson/project you may want to check out its partner lesson Art & Culture
or download them both as a bundle here: