Product Management, Branding, Packaging, and the Product Life Cycle

Product Management, Branding, Packaging, and the Product Life Cycle
Format
Presentation (Powerpoint) File (24 MB|90 pages)
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Product Description

This unit begins with a comparison of goods and services. The importance of branding is reinforced with a "creating a brand character" activity. The importance of product packaging is discussed. The product life cycle is illustrated. Numerous videos are linked within this presentation. A free unit outline is available for student use during the presentation and a Kahoot review game is linked to this unit. An objective test is also available.

Total Pages
90 pages
Answer Key
N/A
Teaching Duration
2 Weeks
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