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Products and Pricing in Sports & Entertainment

Products and Pricing in Sports & Entertainment
Products and Pricing in Sports & Entertainment
Products and Pricing in Sports & Entertainment
Products and Pricing in Sports & Entertainment
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18.78 MB   |   68 pages

PRODUCT DESCRIPTION

This unit covers the marketing elements of product and price. The different pricing strategies are illustrated using sports and entertainment as the example. The product life cycle is covered as well as product positioning. A discussion of art movies and blockbusters is included. The movie The Artist may be used with this lesson. Numerous engaging videos are linked within the presentation. A free student outline is available. An objective test is also available.
Total Pages
68
Answer Key
N/A
Teaching Duration
2 Weeks

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Products and Pricing in Sports & Entertainment
Products and Pricing in Sports & Entertainment
Products and Pricing in Sports & Entertainment
Products and Pricing in Sports & Entertainment