This simple and relatable lesson on marketing will lead to a creative and engaging project for students to work on in groups.
1) PPT describing the 2 Cs and 4 Ps of marketing (with images, links to French ads provided in notes)
2) Student handout (with blanks) to accompany PPT
3) Student handout to guide the groups product launch plan
4) Detailed rubric (.doc format, KTAC indicated) and project explanation
My students are loving this activity right now. They were provided with a target market that I assigned and asked to create a cereal for that market. They are coming up with a name, slogan, design, jingle, etc. for the product and planning how to launch it. They will be creating a short 1 minute advertisement and present their plans to the class. The class will respond with questions and the group will respond to their concerns.
Authentic use of language!