This unit covers advertising, public relations, and sales promotion. Numerous videos are linked within this unit. A Kahoot review game is linked to the unit and an objective test is available.Students will learn the following: How promotional media differ, including advantages and disadvantages of each media. How the combination of each element of a print ad leads to the successful transmission of the promotional message to the target market.What criteria businesses use to select the best promotional media. How advertisers use creativity in crafting their promotional messages. How businesses and organizations use public relations. How successful sales promotion activities are created and how these activities can increase sales.