Promotional Mix Decision Lecture is covered as a separate lecture within the set of lectures on Marketing Mix (4 P`s). This topic is covered during Principles of Marketing module for bachelor level students.
In this file main emphasis are going on:
- Promotional Mix Tools
- Integrated Marketing Communication (IMC) and its importance
- Promotion Activity Budgeting
In this File you will find:
- 1 Promotional Mix Decision Lecture Power Point Presentation
- 1 Promotional Mix Decision Seminar Power Point Presentation
- 3 Interesting Activities on Promotional Mix
- 1 Case Study on Promotional Mix
- 2 Video Clips on the related topics
All materials are tested and used during teaching process, already received lots of positive comments!
Please share your comments cause they are highly appreciated for the future development purpose.