Propaganda Workbook: Identify & Analzye

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Help students build critical thinking skills as you study why commercials are so compelling. Your students will love digging into how they persuade us with these lessons.

This workbook will help your students build those critical thinking skills as they analyze ads, speeches, or commercials and identify the type of propaganda used.

You can choose four different ads, commercials, or speeches for your students to analyze.

This resource includes:

The propaganda workbook with:

⚬ warm up discussion question

⚬ defining propaganda – What is it? Why is it important to identify?

⚬ nine common forms of propaganda defined: bandwagon, card stacking, glittering generalities, loaded terms, name calling, ad hominem, plain folks, testimonial, and transfer.

⚬ extra space for you to add an additional technique

⚬ 4 graphic organizer note takers with guided questions

⚬ 4 analysis questions that ask students to defend their analysis

⚬ self -assessment

Bonus activity:

Create your Own Ad Campaign lesson with:

⚬ project sheet

⚬ graphic organizer

⚬ rubric

⚬ audience review slip for students to complete while classmates present their ad campaign


⚬ answer key for a suggested commercial – makes it easy for you to model the lesson

Reasons to love this workbook and bonus lesson:

⚬ Ready to use! Print front-to-back, fold, and staple to make a 11 page workbook that fits into the pocket of a folder! Efficient use of 3 pieces of paper.

⚬ Teach “I do, we do, you do” format to build analysis confidence.

⚬ Bonus lesson is a BLAST! Students create an ad campaign for a fictional company that markets specialty toast!

⚬ Teach listening skills with an end-of-unit ad campaign pitch!

⚬ Perfect sub activity as well!

Be sure to check out the preview!

When you purchase this resource, you will receive a zipped file with the student booklet that you can print front-to-back, fold, and staple. You’ll also receive a Teacher Resource with suggestions for using the workbook and the Bonus “Create an Ad Campaign” lesson.

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With gratitude,


Total Pages
15 pages
Answer Key
Included with rubric
Teaching Duration
2 Weeks
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