Psychology Lab Anchoring Heuristics 1 Kahneman & Tversky

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With this lab we will explore anchoring heuristics. Kahneman and Tversky discovered anchoring and found this effect in their research. The idea is that our brains do not process information in a vacuum “Rather, it starts by using whatever information is immediately available as a reference point or "anchor" and then adjusting.” We will attempt to discover if the last two digits of our subjects SSNs is sufficient to anchor willingness to pay.

This lab was inspired by Blindspot: Hidden Biases of Good People by Mahzarin R. Banaji & Anthony G. Greenwald.
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Psychology Lab Anchoring Heuristics 1 Kahneman & Tversky
Psychology Lab Anchoring Heuristics 1 Kahneman & Tversky
Psychology Lab Anchoring Heuristics 1 Kahneman & Tversky
Psychology Lab Anchoring Heuristics 1 Kahneman & Tversky