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Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Product Description
Publishing is a rapidly changing business, and this comprehensive reference is right in step, covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and eBook publishing, and provides new informationon using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Total Pages
284 pages
Answer Key
N/A
Teaching Duration
Unknown
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$19.95
Digital Download
$19.95
Digital Download
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