Help your students to deconstruct and analyse THREE different radio advertisements from Marmite, Dove, and Flash.
Use this chart (weblink on sheet) after teaching students basic elements of advertising. When I teach an Advertising unit, I often have students work through the AIDA acronym to deconstruct elements of advertisements.
- Attention (How does it grab your attention?)
- Interest (What happens in the advertisement that holds your interest/creates interest in the message, product or service?)
- Desire (How does the ad create a desire in its audience for the product or service?)
- Action (How does it call the audience to action?)
The chart has the first Marmite example filled out for students, helping them to understand the level of detail required to successfully deconstruct the ad and answer the questions posed.
The columns ask formally-worded prompting questions about:
Persuasive techniques employed.
Use of vocal elements and other sound.
Students can access the link and work individually, in pairs, or in groups.
Personally, I like to lead students through the first example as a class and hear their thoughts, opinions, and current understanding before allowing them to pair up and work through the other two advertisements. Students share back to the class at the end.
**Please inform me if the link on the resource becomes broken or invalid. Over time, it is likely the audio files will move.