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Teaching Art and Design, I like to keep extra-credit lying around for my students, or reading/writing worksheets pertaining to the arts that I can leave for a substitute when I am in a bind. This Zip file containing two Microsoft Word documents includes one student, and one Teacher copy of a reading/writing activity regarding "Getting into Marketing with a Fine Arts Background." Many of my art and design students are not quite sure which career direction they want to take when they first explore the world of fine arts. They know they want to do something creative in their field, but they forever hear the haunting words, "Get into fine-arts and you will be a starving artist."
This particular case study examines a fine arts graduate who is plunging into the world of marketing, and how she was able to use her fine-arts background to find a good job. This activity should not take the students longer than 45 minutes to complete. You can grade the papers on your own using my bundled answer key, or you can have the class grade their papers together through an interactive class discussion.
Question's from the passage include:
1. Paula consciously built up her graphic design experience before, during, and after her degree because she knew that a full and varied portfolio with practical applications would do what for her?
2. Every now and then, Paula would write an introductory letter to a prestige design firm that she liked the look of. Why did she do this?
3. After Paula wrote a letter to one design firm, she actually got a call for an interview and she took the job. She expressed in the article that her pay was “not top-notch” but she “took the plunge” for what particular reason?
4. What do Paula’s job responsibilities consist of?
5. Paula states, “An eye opening experience was to see the creative process from the other side.” What does she mean by this?
6. Why did Paula feel the need to supplement her Fine-Arts degree with a CIM Professional Certificate in Marketing?
7. Paula states “these” are the elements of all businesses, regardless of what is being sold. What are “these” elements?
8. Paula is now writing complete marketing plans and communications strategies for clients which encompass what?
9. What has the most significant avenue been for Paula since taking this position?
10. Paula states, “The role I have now means I have finally found a career that enables me to be creative (in both obvious and not so obvious ways”). What do you think she means by being creative in both obvious and not so obvious ways?