Rebranding Failures and Successes Research Activity

Rebranding Failures and Successes Research Activity
Grade Levels
Resource Type
Product Rating
4.0
1 Rating
File Type

Word Document File

Be sure that you have an application to open this file type before downloading and/or purchasing.

19 KB|2 pages
Share
Product Description
Are you looking for a way to get your students to research rebranding attempts made by different companies? This activity was designed to be part of a branding unit in any marketing or business class. For this activity, students work in partners and pick a company from the included list and research the company's rebranding strategy to create a short presentation detailing whether the company's rebranding efforts were a success or failure. The included rubric details specific information that the students must find to include in their presentation. Some of the companies students can research include Instagram, Uber, New Coke, Taco Bell, etc to help pique student interest! Some of the products/companies included on the list had great success rebranding, while others were epic failures adding variety to the research and presentations for students.

My class periods are 90 minutes, and this activity takes a total of about 2 hours to complete including presentation time.
Total Pages
2 pages
Answer Key
N/A
Teaching Duration
2 hours
Report this Resource
Loading...
$1.75
Digital Download
More products from Marketing Mayhem
Product Thumbnail
Product Thumbnail
Product Thumbnail
Product Thumbnail
Product Thumbnail
Teachers Pay Teachers

Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials.

Learn More

Keep in Touch!

Sign Up