Representation in Advertising Powerpoint

Representation in Advertising Powerpoint
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Representation in Advertising Powerpoint
Representation in Advertising Powerpointplay
Representation in Advertising Powerpoint
Representation in Advertising Powerpoint
Representation in Advertising Powerpoint
Representation in Advertising Powerpoint
Representation in Advertising Powerpoint
Representation in Advertising Powerpoint
Representation in Advertising Powerpoint
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73 MB|19 pages
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Save time and use this 19 slide powerpoint on representation in advertising which focuses on global and Australian products such as drinks, cars, national services and perfumes.

This powerpoint includes:
- Learning outcomes, terms and summary page
- Definition and examples of representation in magazine, print, online and billboard advertisements
- Rene Magritte's "This is not a pipe" theory of representation and 5 minute supporting video
- Definition and examples of visual literacy terms (gaze, offers, demands, and objectification)
- Definition, examples and comparison of gender roles (and reversal) for similar products (perfume, drinks and cars, past and present)

The powerpoint includes the following advertisements for class analysis and discussion:
- I Bought a Jeep - TVC Australia
- Bundaberg diet ginger beer for men and women - poster
- Australia Post - bus stop poster
- Qantas - online and print
- Special K - magazine
- Prius car - magazine
- Tomato sauce / ketchup - poster
- Titanic film - online and poster
- Armani Beyonce and male ad - magazine
- XXXX beer - poster
- Ralph Lauen - magazine
- EB beer - print
- Schlitz beer - traditional print

Teaching and Learning Suggestions:
- ask students to generate questions about the advertisements and discuss them in small groups (e.g. What message does this advertisement convey? How effectively does this advertisement achieve its purpose? What is the appeal here?)
- ask students to FCPA as in identify the Form, Context, Purpose and Audience for each advertisment first before they move toward a deeper level of analysis. FCPA is good memory acronym to repeat
- use the AIDA model (Attention / Interest / Desire / Action) for completing a step by step analysis of television commercials. Students identify each one of these stages in a TVC. There are many free templates on Google for this purpose which I would use in conjunction with this resource so I'd encourage you to search for AIDA model.

Also browse my other teacher led PowerPoints.

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Total Pages
19 pages
Answer Key
N/A
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