Research design formulation is one of the lecture which is cowered during marketing research module.
The agenda for this lecture is:
•Define research design, classify various research designs, and explain the differences between exploratory and conclusive research designs;
•Compare and contrast the basic research designs: exploratory, descriptive and causal;
•Understand how the participants may affect research design choices;
•Describe the major sources of errors in research design, including random sampling error and the various sources of non-sampling error;
In the attached file, you will find:
• 1 Research design formulation lecture power point presentation
• 1 Tutorial Plan with several activities
This lecture is covered by bachelor students. Once purchased please leave comment.