Resort Customer Relationship Management Project

Resort Customer Relationship Management Project
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File Type

Compressed Zip File

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800 KB|8 pages
Product Description
Make customer relationship management (CRM) relevant to students with this project. Students will conduct research about customer relationship management in the hospitality industry and then create a training presentation for new hires on the topic.

In their presentation students will include: resort name, philosophy, highlights, explain why CRM is important, how to manage long-term relationships, value added services, and activities aimed at improving customer satisfaction or loyalty.

This resource includes:
-CRM Project Instructions
-CRM Project Grading Rubric (based on 55 points)
-Resort Locations
-Resort Target Market Starters

SAVE over 20% by purchasing this product as part of the Resort Business Simulation Semester Project.

This product is part of a semester long or final project business simulation, however, this project stands alone and does NOT have to accompany other parts of the project. For this project I split up the students into small groups, however, it can be done individually. This resource also includes starter lists for the resort location and target market if this is your first purchased element from the simulation.

Presentation Instructions are on a navy colored slide, with white font, and the cactus seen in the cover image. All content in this product is EDITABLE.

Thanks for checking out this product, you may also like these other Resort Project activities:
Brainstorming a Business: Resort Digital Vision Board
Resort Marketing Mix Project 
Selling Process Resort Script Project
Total Pages
8 pages
Answer Key
Rubric only
Teaching Duration
1 hour
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