Easel by TpT
Seamlessly assign resources as digital activities

Learn how in 5 minutes with a tutorial resource. Try it Now  


Interactive resources you can assign in your digital classroom from TpT.
Learn about Easel

Easel Activities
Pre-made digital activities. Add highlights, virtual manipulatives, and more.
Easel Assessments
Quizzes with auto-grading that will be available for purchase on TpT soon.

Resort Marketing Simulation Semester Project Bundle

Business Girl
Grade Levels
7th - 12th
Resource Type
Formats Included
  • Zip
98 pages
List Price:
You Save:
List Price:
You Save:
Share this resource
Business Girl

Products in this Bundle (12)

    showing 1-5 of 12 products


    Resort Marketing Simulation Teacher Guide


    This product incorporates many aspects of the marketing world including: entrepreneurship, marketing mix, market segmentation, SWOT analysis, economic health, feature/benefit selling, AIDA approach, selling process, customer relationship management, print ads, and digital marketing. This is a semester long business simulation or final project meant to accompany a high school business course such as Marketing I or Hospitality/Tourism. For this project I split up the students into groups, however, it can be done individually. Students come up with their own resort concept and work throughout the semester on the project. Number of days per project are listed in the Preview. My aim at creating this project was to come up with a fun, engaging way for students to apply the concepts learned in class.

    ***Please note this is NOT meant to be a standalone curriculum, but rather a project to supplement your course. This is a semester long or final project and does NOT include daily lesson plans. No sample student work is included.

    The materials in this file take several weeks to complete. At my school class periods are 90 minutes, listed in the Preview are estimated days or portion of a class period needed for each assignment.

    I'm also happy to answer any questions about the project. Just post in the Q and A if you need clarification on project specifics. These projects are also available for individual purchase in my Business Girl store.

    The order I recommend for this project is as follows:

    1. Vision Board (Instructions + Rubric)

    2. Economic Health (Instructions + Rubric)

    3. Marketing Mix (Guided Questions + Rubric)

    4. Market Segmentation (Brief PPT + Instructions + Rubric)

    5. S.W.O.T. (Guided Questions + Answer Key)

    6. Marketing Plan (Guided Questions + Rubric)

    7. Feature/Benefit Selling (Brief PPT + Instructions + Rubric)

    8. A.I.D.A. Approach (Brief PPT + Instructions + Rubric)

    9. Selling Process Script (Instructions + Rubric)

    10. Customer Relationship Management (Instructions + Rubric)

    11. Magazine Ad (Instructions + Rubric)

    12. Digital Marketing Website (Instructions + Rubric)

    Click the hyperlinks to purchase individual components of the project or to see a more detailed description for the item. Also, please see the preview for more details about what files are included in this file. All documents use Arial font. All files are in Microsoft Suites (Word or PowerPoint). Each page in this file contains a footer with copyright information. Copyrights are typically 8 pt. font. This product is a zip file with folders by topic. All documents for each topic are included in the designated, numbered folder. Please note that sample student work is NOT provided in the product.

    If you are looking for a broader take on business check out the Food Truck Business Simulation.

    Total Pages
    98 pages
    Answer Key
    Rubric only
    Teaching Duration
    1 Semester
    Report this Resource to TpT
    Reported resources will be reviewed by our team. Report this resource to let us know if this resource violates TpT’s content guidelines.


    Questions & Answers

    Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials.

    More About Us

    Keep in Touch!

    Sign Up