Products in this Bundle (12)
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This product incorporates many aspects of the marketing world including: entrepreneurship, marketing mix, market segmentation, SWOT analysis, economic health, feature/benefit selling, AIDA approach, selling process, customer relationship management, print ads, and digital marketing. This is a semester long business simulation or final project meant to accompany a high school business course such as Marketing I or Hospitality/Tourism. For this project I split up the students into groups, however, it can be done individually. Students come up with their own resort concept and work throughout the semester on the project. Number of days per project are listed in the Preview. My aim at creating this project was to come up with a fun, engaging way for students to apply the concepts learned in class.
***Please note this is NOT meant to be a standalone curriculum, but rather a project to supplement your course. This is a semester long or final project and does NOT include daily lesson plans. No sample student work is included.
The materials in this file take several weeks to complete. At my school class periods are 90 minutes, listed in the Preview are estimated days or portion of a class period needed for each assignment.
I'm also happy to answer any questions about the project. Just post in the Q and A if you need clarification on project specifics. These projects are also available for individual purchase in my Business Girl store.
The order I recommend for this project is as follows:
Click the hyperlinks to purchase individual components of the project or to see a more detailed description for the item. Also, please see the preview for more details about what files are included in this file. All documents use Arial font. All files are in Microsoft Suites (Word or PowerPoint). Each page in this file contains a footer with copyright information. Copyrights are typically 8 pt. font. This product is a zip file with folders by topic. All documents for each topic are included in the designated, numbered folder. Please note that sample student work is NOT provided in the product.
If you are looking for a broader take on business check out the Food Truck Business Simulation.