Retail Sales Promotion

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3.16 MB   |   30 pages

PRODUCT DESCRIPTION

This PPT presentation provides an overview of Retail Sales Promotion theory and techniques. Topics covered include:
~ What is Sales Promotion vs Marketing
~ Different types of sales promotions
~ How to segment consumers and market to them via sales promotions
~ Calculating CPM (Cost per Thousand)
~ Setting a Promotions Budget

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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30
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Retail Sales Promotion
Retail Sales Promotion
Retail Sales Promotion
Retail Sales Promotion