Retailers' Brands

Retailers' Brands
Retailers' Brands
Retailers' Brands
Retailers' Brands
Retailers' Brands
Retailers' Brands
Retailers' Brands
Retailers' Brands
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11 MB|86 pages
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# Learning Objectives

1. Evaluate different naming styles of retailers’ brands.
2. Explore reasons for the rise of retailers’ brands.
3. Assess the threat of retailers’ brands to manufacturers’ brands.
4. Examine contemporary issues in retailer branding.

A PowerPoint file version of this presentation is available on request.
Total Pages
86 pages
Answer Key
N/A
Teaching Duration
2 hours
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