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Rhetorical Appeals Quick Guide: Logos, Pathos, Ethos Explained

Rhetorical Appeals Quick Guide: Logos, Pathos, Ethos Explained
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It seems everything is about the rhetorical appeals now-a-days. The CCSS calls for us to teach them, AP Language has always focused on them, and now the new SAT prompt asks students to analyze them.

In my school district, we have to start to teaching the appeals in LA 9, but it seems I still have to review them when I teach juniors and seniors. The two big problems I have seen my students have are:
1. They understand the general idea of each, but don't really know which rhetorical strategies (i.e. techniques) are used to create each. So, if something makes them sad then it has to be an emotional appeal...even if it is a statistic or a fact!
2. They really don't get ethical appeal well.

So, I created this quick guide to help them out. I've used it for years in tenth through twelfth grade and AP classes. Now, I just hand it out toward the beginning of any new class and tell kids to put it in the front of their folders. They'll need it.

It's a simple two-pager in a chart format defining each appeal and listing the types of rhetorical strategies that are typically used to create each. I end up referring to it in class and having kids pull it out to use all the time. I hope you find it helpful, too!
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2 pages
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Gayle Martin

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