Advertisements almost always contain rhetorical appeals - it’s what makes them so persuasive! For homework or an in-class assignment, students will be looking at how certain ads use rhetorical appeals. I have them watch at least four of the videos below and keep an eye out for their use of rhetorical appeals! Each of the videos uses at least one of the three types of logical appeals. Not all videos will have all three types of logical appeals, but they should watch videos that contain each of the three!
An example box is included. This source is best used during an argument writing unit.