Thank you for taking the time to consider this resource, which I’ve used many times to help my students understand the different strategies that advertisers use in order to persuade us to buy their products. I have found it memorable for my kids, as it is visual, student driven, and helps learners develop critical thinking skills needed for understanding the marketing they are faced with daily. I have made use of this task for students in middle and lower high school grades in order to get them thinking about how there is much more happening below the surface of what they view in advertisements and marketing. You can find a range of different task options in this package to suit the needs of your classroom grade level.
1) ADVERTISEMENTS AND ICEBERGS - Prezi Presentation
This is a visual and informative way to help your students learn about different types of persuasive strategies used by advertisers in order to convince people to spend their money. The prezi has 80 slides, and is meant to be broken into four showings over a few periods, so students have a chance to take in the information and apply their skills along the way.
2) Teacher Instruction Booklet
Step-by-step instructions on how to deliver this concept to your students in an engaging way. It also provides suggestions and examples of a more in-depth assessment task that incorporates classroom discussions, group work and art skills.
3) Student Notes Pages
For each section of the prezi, you’ll find a helpful notes page which can be used by students to follow along, track their thoughts, etc.
4) Exit Ticket options to help you assess student learning at the end of lessons/discussions.
5) Assessment Rubrics for the larger project options (Slideshow and Advertisement)
6) Three Additional Prezi Presentations
To help students review different types of advertising strategies in a fun way. All three prezi files are included in the package, but you can also find the link to the online versions below too.
Pathos Advertising Strategies Trivia - 15 Slides
Ethos Advertising Strategies Trivia - 18 Slides
Advertising Strategies Trivia Quiz to help end off the unit - 27 Slides
***Each additional prezi comes with a pdf page for students to jot down their answers to the trivia, and a teacher answer page to help make marking easier for you.
28 Pages and 140 Prezi Slides
Included with rubric