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The following worksheet is designed to have you reflect on your traits, interests, goals, and challenges. We typically use the SWOT as an analysis tool to help us reflect on the organization, upcoming projects, and external environment. The SWOT 2.0 is designed to look internally and externally at our professional development and help set the foundation for personal branding. This worksheet is a working document that can be reviewed at any point. Follow the instructions below to complete the activity.