This product is designed to compliment reading "White Coat Black Hat" by Carl Elliott. Recommend this reading assignment / project for advanced students.
Overview of Book
The chapters in this book can be read independently. Also, the topics are extremely relevant and outside examples for each chapter are readily available.
Unfortunately, no one is immune to illness. This book takes a close look at the medical & pharmaceutical industry. The drug companies, drug reps, clinical trials, medical writers, doctors who advocate for pharmaceutical companies, advertising jobs, and the role of ethicists. This book is non-fiction but very engaging. The human studies are shocking and the examples of manipulative marketing techniques are enlightening. Students will not be bored will reading. The context of this book provokes thought and discussion.
Students will be exposed to pharmaceutical & medical careers and how drugs are marketed. After reading, students should become better consumers and be willing to ask more questions about their personal medical treatments. This is a great life topic. Fake news is mentioned several times. Students gain a big picture / understanding of how drugs are marketed and sold.
Although this book has a very dark slant and exposes a lot of moral and ethical violations, it is important that students are exposed to nonfiction literature and the amount of research needed to justify statements made in the book. The citations are extensive in this book.
Lastly, since this book covers a very serious topic and some topics may be disturbing it is important that the teacher becomes familiar with the book, school board policy and knows the maturity level of audience for the reading.
Recommend this book for grades 11-12.
Introduction (fake news)
Chapter 1 The Guinea Pigs (drug trial participants)
Chapter 2 The Ghosts (medical writers)
Chapter 3 The Detail Man (drug reps)
Chapter 4 The Thought Leaders (medical doctors endorsing drugs)
Chapter 5 The Flacks (advertising agencies)
Chapter 6 The Ethicists
Reading questions with answer keys provided for each chapter and introduction
Project rubric provided for each chapter & introduction
Students can be assigned entire book or independent chapters. Text does not have to be read in order.
Each chapter assignment includes questions that require more thought. Examples of higher order questioning includes: creating t-carts, writing position statement, and summaries. If a teacher choses to assign the project for each chapter a rubric is provided that includes earning points for completing the chapter questions.
Students are required to use the reference section of the book in the beginning of every chapter to answer chapter questions. This is purposeful, showing students how much research was completed when writing this book.
Assignment offers opportunity for differentiation. Students can choose chapter based on personal interest. Each chapter has a specific topic – see list of chapters for more information.
List of 5 different assignment options provided.
Assignment Option #1
Assign all the chapters with the guided reading questions to each student.
Assignment Option #2
Divide students into book club groups and assign one chapter per group. See rubric for chapter assignments.
Emphasize that the every member of the book club should read and discuss the chapter. Group discussions can help to answer assigned reading. By setting up a book club students will understand that everyone is assigned the chapter reading.
Sort students into book clubs by interest. List the titles of the chapters and have them write which chapter are most interested in studying. They could pick based on the career options.
Assignment Option #3
Assign every student all reading questions and chapter projects. This could be a yearlong assignment with one assignment per month. 7 assignments in total.
Only recommend this option for students who work well independently and have good reading skills.
Good option for an independent research students.
Assignment Option #4
After all chapter presentations have been given or after a student has completed the entire book, challenge students to research a topic from the book and write a research paper.
Assignment Option #5
Sunshine assignment. Research a drug that has positively impacted society and the advances of medicine.