Secondary data collection and analysis

Secondary data collection and analysis
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3 MB|19 pages
Product Description
Secondary data collection and analysis is one of the lecture which is cowered during marketing research module.

The agenda for this lecture is:

•Define the nature and scope of secondary data and distinguish secondary data from primary data;
•Analyze the advantages and disadvantages of secondary data and their uses in the various steps of the marketing research process;
•Describe in detail the different sources of secondary data, focusing upon external sources in the form of published materials and syndicated services;
•Explain the need to use multiple sources of secondary data;
•Understand the challenges of using secondary data in international marketing research;
•Describe the nature and purpose of researchers utilizing internal sources of secondary data;
•Understand how web analytics can capture and model customer data and thus support marketing.

In the attached file, you will find:
• 1 Secondary data collection and analysis lecture power point presentation
• 1 Tutorial Plan with several activities

This lecture is covered by bachelor students. Once purchased please leave comment.
Total Pages
19 pages
Answer Key
Teaching Duration
90 minutes
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