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Segmentation, Targeting and Positioning

Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning
Product Description
A revision resource designed to complement the new AQA Business Specification. This handout is focused upon the idea of market segmentation. It examines demographic, income, behavioural and geographic forms of segmentation. It also considers the benefits and drawbacks of market segmentation, the formal STP model, niche and mass marketing, and positioning.
Total Pages
5 pages
Answer Key
N/A
Teaching Duration
N/A
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