Segmentation Targeting and Positioning in Global Marketing Lecture

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  1. In this International Marketing Bundle you will find lectures, teaching notes and test banks for all lectures which are covered during International Marketing module.
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Product Description

Segmentation Targeting and Positioning in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Segmentation Targeting and Positioning in International Marketing. This Segmentation Targeting and Positioning in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Segmentation Targeting and Positioning Lecture or Seminar.

LEARNING OBJECTIVES OF THE LECTURE:

1 Identify the variables that global marketers can use to segment global markets and give an example of each.

2 Explain the criteria that global marketers use to choose specific markets to target.

3 Understand how global marketers use a product-market grid to make targeting decisions.

4 Compare and contrast the three main target market strategy options.

5 Describe the various positioning options available to global marketers.

By purchasing this teaching resource, you will get:

1 Segmentation Targeting and Positioning Lecture PowerPoint Presentation

1 Teaching Gide for the Lecture/Seminar

1 Test bank for Segmentation Targeting and Positioning in Global Marketing with 101 different questions.

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Total Pages
30 pages
Answer Key
Included
Teaching Duration
2 hours
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