Setting Up Products for a Marketing Plan

Setting Up Products for a Marketing Plan
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Grade Levels
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Product Rating
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22 KB|2 pages
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Product Description
This is a lesson plan that can be adapted into a class discussion or exercise. It gives the instructor a method for students to understand how to present and evaluate product attributes for a Marketing Plan. It includes a worksheet that students can use to develop Features, Functions, Benefits, and Value. It also includes Consumer and B2B examples.
Total Pages
2 pages
Answer Key
N/A
Teaching Duration
40 minutes
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