Seven Functions of Marketing in the Super Bowl Infographic Activity
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Looking for a great way to bring Super Bowl mania into the classroom and help students make connections with the real world of sports marketing? This activity was designed to help illustrate how the seven functions of marketing are utilized in the marketing of the Super Bowl. Activity prompts students to research how each function of marketing is used in the Super Bowl (suggested research questions for each function are given to help students begin their research journey) and then create an infographic to display their findings.
Activity is editable, can be completed in partners or individually, and grading checklist is included. It takes me two days in a 90 minute class period to complete this activity. I allot one class period to research and one to create the infographic. You may need to adjust the timeframe as your schedule allows.