Shaping Public Opinion: Crash Course U.S. Government and Politics Video Analysis with Key- This is a 10 page document that contains a video analysis assignment and a completed teachers key for easy marking. It contains 30 questions based on The Crash Course U.S. Government and Politics video: Shaping Public Opinion.
This assignment will ask students to go to YouTube and watch the Crash Course U.S. Government and Politics video: Shaping Public Opinion. This video will provide an insight into the three main influences on our political opinions- the government, interest groups, and the media. Government action, or inaction, presidential access to the media, government PR war rooms, and campaign ads are all covered when discussing how the government influences our opinions. Advertising and lobbying by interest groups, like the NRA, is explained as is the use of think tanks by interest groups. The famous Harry and Louise ad campaign from 1993-94 is used as an example of how a lobby group successfully shaped public opinion. For the media, its use of priming and framing is described and the power of the media over political opinions is covered at the end of the video.
This video analysis can be easily used as an introduction to the topic, a study guide, or a quick and easy sub plan. Students love the independence of this assignment by getting to use laptops, Chromebooks, or even their own cellphones to watch the video. Crash Course videos tend to move fast so students often find success if they watch the video through once before going back to pause/play to find the answers to all of the questions.