People who work in the tourism industry use their persuasive skills every day. Marketing executives who work for resorts, hotels, and inns need to persuade tourists and vacationers to choose their resort over all of the other options. A common persuasive technique is to appeal to the audience’s emotions. This technique uses very specific, descriptive word choice to evoke positive emotions that potential customers will associate with their destination.
In this project, students can see how grammar applies to the real world. Using specific and vivid nouns, verbs, adjectives, and adverbs, students create imagery that appeals to the consumer's emotions.
This lesson includes THREE reproducible versions of the project and rubric.
-Version 1 focuses both on the persuasive technique of Appeal to Emotions as well as grammar with simple, compound, and complex sentences.
-Version 2 focuses on word choice to create imagery as well as grammar with simple, compound, and complex sentences.
-Version 3 focuses solely on the persuasive technique of Appeal to Emotions without the simple, compound, and complex sentence requirement.
Created and tested in the classroom by Pride and Prepositions.