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This resource is a "six step pricing" project that I assign upon the completion of our pricing unit in Marketing. The student will have to invent and sell a new product, and tie it into some of the pricing techniques that we covered in the unit. The student will create a graphical representation of their item, a PPT presentation describing their item, as well as use their item in a full-page magazine ad. I normally assign this as an individual project, but it could be adjusted for pairs to complete. There is a basic rubric at the end for grading purposes.