Slogans & Sound Bites: Rhetorical tricks for persuasive & memorable writing

Slogans & Sound Bites: Rhetorical tricks for persuasive & memorable writing
Slogans & Sound Bites: Rhetorical tricks for persuasive & memorable writing
Slogans & Sound Bites: Rhetorical tricks for persuasive & memorable writing
Slogans & Sound Bites: Rhetorical tricks for persuasive & memorable writing
Slogans & Sound Bites: Rhetorical tricks for persuasive & memorable writing
Slogans & Sound Bites: Rhetorical tricks for persuasive & memorable writing
Slogans & Sound Bites: Rhetorical tricks for persuasive & memorable writing
Slogans & Sound Bites: Rhetorical tricks for persuasive & memorable writing
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550 KB|28 pages
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PowerPoint explains the persuasive power of figurative language used in politics and marketing. A clever writer can exploit the mind’s affinity for rhythm and making connections. Dress up ideas in appealing language, and the audience becomes more receptive. Of course, you and your students are becoming critical thinkers, so you can see through the pretty talk and examine the underlying argument. To develop that analytical skill, you should be well aware of the techniques used by marketing writers—not only for consumer products, but also for the good of a democracy that depends on critical thinking and seeing-through political con jobs. 28-slides with examples and commentary, a discussion prompt at the end (about political slogans), and an appendix of rhyming websites for writers looking for pretty-sounding words. Most of this PPT has been used/tested in English Composition, English 101, but some of the ideas may also be relevant for social/business/government studies. For more about how stories, even very short story snippets/sound bites, can engage an audience, see The Persuasive Power of Story.
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28 pages
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