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I use this assignment with my Introduction to Business and Marketing course. I do a semester long project where students create a food truck business and write a Business Plan, Marketing Plan, Financial Plan, etc. for the business. See my store Business Girl for more activities for the project. I have my students complete this Social Media Campaign for their food truck, however, you could easily have students do this project for any business concept. This project should take a few days of class to complete, approximately 3, 90-min class periods or longer depending upon class instruction. In this project students will work as a group to outline their social media campaign. Campaigns will include: target audience, goals, paid promotions, how they will get followers, and social media account management. As a group they will also create a social media posting schedule including dates, times, and topics they will post about. Individually students will be assigned a form of social media to create posts for. These social media forms include: Twitter, Instagram, and Facebook. Students will use the free website Canva to design these posts. Post information will vary based on their assigned social media platform.