This lesson marries traditional consumerism with social media and explores the strategies used to market consumer goods and brands via social media. This lesson is primarily one that promotes awareness and critical thinking about advertising and the subtleties that can influence consumers like students through a medium they are all too familiar with. Think of this lesson like an informatory discussion with your child about how not every person they meet is a safe person. This lesson is about teaching caution by thinking & researching before jumping on every trend. By analyzing the company’s point of view and intentions students can make smart, informed decisions about what they participate in online.
The first part of this lesson is a class discussion and categorization of social media platforms. The second part of the first day involves analyzing Target's social media strategy. The second day (block), students work on a project comparing and contrasting two similar brands/company's social media campaigns. Ex. Walmart vs. Target; Abercrombie & Fitch vs. American Eagle; JcPenny vs. Macy’s; Pizza Hut vs. McDonalds; Este Lauder vs. Lancome; University A vs. University B; Xbox vs. Playstation. After the projects are complete, students present their findings to the class in a short presentation. Grading sheets are provided in the PDF.