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This assignment is part of a semester long project I complete in my Introduction to Business and Marketing course. Check out my store Business Girl for more segments of the project. You can also purchase this activity along with the other parts of the project as a zip file. Students create a social media campaign for their food truck business. This document explains what must be included in the campaign. Students think through the process of using social media for a business and create posts that could be used in their campaign. This file also contains a rubric for grading the project. It is out of 72 points.
Disclaimer: This product does not include the templates that students use to create a Facebook, Twitter, and Instagram page/feed for this business. They can be found by googling Facebook template, Twitter template, or Instagram template. This assignment also refers to an article by Mike Nichols titled "Your Guide to Social Media".