Great project for marketing students that expands on the real-world trend of subscription services. In this project, students will work in groups to create a subscription box company. When introducing this project, I show them real life examples of subscription boxes (such as what is pictured in the thumbnail photo.) This project requires a research element as well as allowing the students to create their own company and fill their subscription boxes with related products of their choosing. Project focuses on how important the Four P's of Marketing, SWOT, target marketing, and unique value positions are when creating a company in the real world. This project tends to be my students favorite project all semester long!
Purchase of the Bundle Includes:
• Project Requirement Handout
• Grading Rubric (Split into three parts for the written proposal, presentation, and prototype