A comic book? Absolutely not! Tales of Garcón: The Franchise Players is a graphic novel – a book-length work that is targeted toward adult audiences. Educators have begun to use graphic novels to bring alive key concepts within chemistry, psychology, history, physics, statistics, and ethics courses. Graphic novels captivate students’ attention and increase their understanding of course material.
“How can I ensure that our firm thrives in the future?” “Should our firm expand, or should we be content with the success we enjoy now?” Entrepreneurs wrestle with complex questions like these every day, and the answers are elusive. In Tales of Garcón: The Franchise Players, a charismatic entrepreneur named Garcón tries to direct the destiny of the family-owned hotel that he created. The family’s plans take an unexpected turn when a mysterious investor offers to become the hotel’s first franchisee. Garcón’s carefree son Ramón readily embraces the opportunity, while his cynical daughter Isabel questions the investor’s motives.
According to New Zealand business expert Dr. Callum Floyd (http://tinyurl.com/9yr93kg ), “This book presents an educational story in the form of a large comic strip. Hurray!... Overall, I found Tales of Garcón: The Franchise Players an incredibly striking and high quality book. It definitely makes my top 10 for its uniqueness in story and presentation…My 5 year old daughter also loved looking at Tales of Garcón.”
Written in an engaging style, Tales of Garcón: The Franchise Players covers key concepts from entrepreneurship, strategic management, family business management, small business management, and franchising. As Garcón would say, “Disfruta de la aventura, amigos.” Enjoy the adventure, my friends.