This is a lesson to teach students the basic concept of how media is constructed to 'rent eyeballs,' in that target audiences are selected and media is crafted specifically for them. Included is a brief animated PowerPoint with three embedded videos of different advertisements for Coca Cola, intended to show students an example of how advertisers striate their content for different target audiences. While there are three Windows Media player widgets embedded in the PowerPoint with the YouTube videos pre linked in the presenation, and should play automatically in slideshow mode, if your district firewall blocks such applications from running seamlessly, the actual links to the videos themselves are also included.
Also included is a brief group assignment with an embedded rubric whereby students design a targeted advertisement. For this I often use random objects around the classroom for students to sell, and allow students to use their cell phone cameras or our classroom video cameras to construct the ads. That being said, the assignment is easily adaptable to the less technologically inclined classroom, and does not rely on physical objects. In the past I've even had kids design targeted ads to support our school's anti bullying initiative.
Overall, this assignment works best in my class as a two day assignment where one day is spent on the mini lesson, making sure students get the concept, and the next day allowing students to create and show advertisements to the class. While this lesson can be done more quickly, the structure I've provided for students to plan their ads and formatively assess all student's understanding of the concept is worth the few extra minutes.