Teaching Audience Analysis with Commercials

Teaching Audience Analysis with Commercials
Teaching Audience Analysis with Commercials
Teaching Audience Analysis with Commercials
Teaching Audience Analysis with Commercials
Teaching Audience Analysis with Commercials
Teaching Audience Analysis with Commercials
Teaching Audience Analysis with Commercials
Teaching Audience Analysis with Commercials
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Zip (12 MB|31 pages)
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  • Product Description
  • Standards

Students must analyze their audiences before giving a speech or writing a paper. This presentation and subsequent activities will walk students through audience analysis by watching commercials.

Included:

✓ Power point: covers the definition and components of audiences; examines audiences; includes four (clean, school-appropriate) commercials links.
✓ Questions: includes analysis of each commercial through by looking at the target audience and the commercial's effectiveness in doing so.
✓ Culminating questions (can be done alone or in groups): ask students to evaluate and judge commercials regarding their reach to their target audience.
✓ Two different activities to apply the knowledge of audience to their speaking and writing. The graphic organizer includes a sample for students to experience what audiences may or may not understand.
✓ A "cheat sheet" for the teacher with a list of commercials and their links.

Suggestions for use, detailed answer keys, and speaker notes are included.

I have coached a speech team for four years as well as taught a public speaking class for seven years. I have used commercials to show students that speakers/ advertisers have target audiences, and therefore deliver effective presentations.

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Log in to see state-specific standards (only available in the US).
Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners can follow the line of reasoning, alternative or opposing perspectives are addressed, and the organization, development, substance, and style are appropriate to purpose, audience, and a range of formal and informal tasks.
Present information, findings, and supporting evidence clearly, concisely, and logically such that listeners can follow the line of reasoning and the organization, development, substance, and style are appropriate to purpose, audience, and task.
Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
Develop the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic.
Total Pages
31 pages
Answer Key
Rubric only
Teaching Duration
2 hours
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