Teaching Audience Analysis with Commercials

Grade Levels
8th - 12th, Homeschool
Formats Included
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38 pages
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Students must analyze their audiences before giving a speech or writing a paper. This presentation and subsequent activities will walk students through audience analysis by watching commercials.


✓ Power point: covers the definition and components of audiences; examines audiences; includes four (clean, school-appropriate) commercials links.
✓ Questions: includes analysis of each commercial through by looking at the target audience and the commercial's effectiveness in doing so.
✓ Culminating questions (can be done alone or in groups): ask students to evaluate and judge commercials regarding their reach to their target audience.
✓ Two different activities to apply the knowledge of audience to their speaking and writing. The graphic organizer includes a sample for students to experience what audiences may or may not understand.
✓ A handout of the questions.

Suggestions for use, detailed answer keys, and speaker notes are included.

I have coached a speech team for four years as well as taught a public speaking class for seven years. I have used commercials to show students that speakers/ advertisers have target audiences, and therefore deliver effective presentations.

This audience analysis activity is included in my Public Speaking Unit.

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Total Pages
38 pages
Answer Key
Rubric only
Teaching Duration
2 hours
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to see state-specific standards (only available in the US).
Develop claim(s) and counterclaims fairly, supplying evidence for each while pointing out the strengths and limitations of both in a manner that anticipates the audience’s knowledge level and concerns.
Develop the topic with well-chosen, relevant, and sufficient facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic.
Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
Develop claim(s) and counterclaims fairly and thoroughly, supplying the most relevant evidence for each while pointing out the strengths and limitations of both in a manner that anticipates the audience’s knowledge level, concerns, values, and possible biases.


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