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Teaching Entrepreneurship with Food Trucks for High School Business Courses

Teaching Entrepreneurship with Food Trucks for High School Business Courses
Teaching Entrepreneurship with Food Trucks for High School Business Courses
Teaching Entrepreneurship with Food Trucks for High School Business Courses
Teaching Entrepreneurship with Food Trucks for High School Business Courses
Teaching Entrepreneurship with Food Trucks for High School Business Courses
Teaching Entrepreneurship with Food Trucks for High School Business Courses
Teaching Entrepreneurship with Food Trucks for High School Business Courses
Teaching Entrepreneurship with Food Trucks for High School Business Courses
Product Description
This FREEBIE is an intro to a semester long business simulation project meant to accompany a high school business course. This project teaches students about entrepreneurship and requires them to research, collaborate, and write extensively. I use this project for my Introduction to Business and Marketing course, but this project could be used for any number of courses. For this project I split up the students into groups, however, it can be done individually. Students come up with their own food truck concept and work throughout the semester on the project.

At the end of the semester I have students pitch their business ideas to the class and a few “guest investors” in "Shark Tank" style presentations. I usually recruit adult guests from the school or the community to observe their business pitches. Each students gets $5,000 of imaginary money to invest in 1 food truck. The adult guest investors each get $25,000 to invest. I typically allow them to split up their money among groups as they see fit. I then total up all the money and whichever group gets the most money gets extra credit on the project.

My aim at creating this project was to come up with a fun, engaging way for students to apply the concepts learned in class. In my experiences, my students have loved this project and have had some great ideas!

I'm also happy to answer any questions about the project. Just post in the Q and A if you need clarification on project specifics. Most of these projects are also available for individual purchase in my Business Girl store or can be bought as a whole: Food Truck Simulation Semester Project


The order I typically teach this project is as follows:

1. Food Truck Intro (PPT, and Food Truck Face Off Video Questions and Answers)

2. Business Plan (PPT, Instructions, and Rubric)

3. Management (Management Functions Activity)

4. Organizational Structure (Organization Chart Activity)

5. Marketing Plan

6. Market Research (Instructions and Rubric)

7. Social Media Campaign (Individual and Group Portions with Rubric)

8. Food Truck Design, Logo, and Menu (Brief PPT and Instructions)

9. Financial Plan (Instructions and Rubric)

10. Budgeting (Instructions and Rubric)

11. Advertising (Project and Rubric)

12. Business Plan Revisions (Project and Rubric)

13. Sales (Project and Rubric)

14. Business Pitch (PPT, Instructions, and Rubric)

15. Employment (Project and Rubric)

Click the hyperlinks to purchase individual components of the project.
Total Pages
4 pages
Answer Key
N/A
Teaching Duration
1 hour
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