Teaching ethos, pathos, and logos is paramount for older students. They should understand these famous persuasive techniques to better their speeches and papers. This bundle demonstrates examples of ethos, pathos, and logos and asks students to analyze how these incorporations persuade audiences.
✓ Power point: covers the definitions of ethos, pathos, and logos; examines audiences; includes four (clean, school-appropriate) commercials links.
✓ Questions: includes analysis of each commercial through the persuasive techniques.
✓ Culminating questions (can be done alone or in groups): ask students to evaluate and judge the best incorporation of the persuasive techniques, and to apply the knowledge to their speaking and writing.
Suggestions for use are included.
I have coached a speech team for four years as well as taught a public speaking class for seven years. I have used commercials to emphasize that famous speakers and marketers use exactly what I want students to use - ethos, pathos, and logos.