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Teaching Ethos, Pathos, and Logos with Commercials

Grade Levels
8th - 12th, Homeschool
Standards
Formats Included
  • Zip
Pages
32 pages
$3.99
$3.99
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Description

Teaching ethos, pathos, and logos is paramount for older students. They should understand these famous persuasive techniques to better their speeches and papers. When teaching rhetorical analysis, you will also cover ethos, pathos, and logos.

This bundle demonstrates examples of ethos, pathos, and logos with commercials and asks students to analyze how these incorporations persuade audiences. As a culminating activity, students will sort topics into their best label: ethos, pathos, or logos.

Included:

✓ Power point: covers the definitions of ethos, pathos, and logos; examines audiences; includes four (clean, school-appropriate) commercials links.
✓ Questions: includes analysis of each commercial through the persuasive techniques.
✓ Culminating questions (can be done alone or in groups): ask students to evaluate and judge the best incorporation of the persuasive techniques, and to apply the knowledge to their speaking and writing.

✓ A "sort." The topics are editable. Print and cut the pieces, and ask students to sort the speech topics into an ethos, pathos, or logos pile. Ask them to defend their answers.

Suggestions for use are included.

I have coached a speech team for four years as well as taught a public speaking class for seven years. I have used commercials to emphasize that famous speakers and marketers use exactly what I want students to use: ethos, pathos, and logos.

This product is also in my public speaking bundle.


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Total Pages
32 pages
Answer Key
Rubric only
Teaching Duration
2 hours
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Standards

to see state-specific standards (only available in the US).
Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used.
Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 11–12 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.
Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric, identifying any fallacious reasoning or exaggerated or distorted evidence.
Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.

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