This powerpoint is for 4th and 5th graders. Students learn about techniques that authors use to persuade the reader. This includes use of facts and opinions, slogans, word repetition, bandwagon technique,use of famous endorsements,emotions, experts. A good follow up is to divide the students into groups and have them develop an ad display that uses the persuasive techniques discussed in the powerpoint. They can present the ads to the class and classmates can identify the techniques used.