A chart for student to use while studying forms of advertising. I photocopy this chart to A3 size and have students stick it over a double page spread in their exercise books, allowing them enough space to record notes. The resources is applicable to high school students, particularly those in Years 8-10. (Please note that I teach in an Australian School, so your standards and curriculum expectations are likely to vary).
The chart provides rows for the analysis of three advertisements for products from the companies Mars, Haribo, and McDonalds. All three advertisements are food based. The youtube links are provided on the sheet. It is up to you if you want to direct students and watch them as a class through a projector, or set this task as a student-led, paired, or small group activity before sharing as a class.
The analysis chart provides prompting questions regarding:
- Who is involved in the ad
- What is happening
- The use of the AIDA acronym
- Explain persuasive techniques used
- Target audience (and justification)
I have included the pdf version, as well as a Word document for your convenience.
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