Focusing on a complete Marketing Plan, this project is a pretty long meant to be completed in 2-3 weeks depending on if you have block schedule or not. We incorporated a cookie test market during school into this project and worked with a local cookie baker. The group that sold the most cookies was safe from the board room and the team with the lowest was judged with the weakest link being “fired”. Students who are fired must create a resume and be interviewed by teams for the next project.
It includes a complete marketing plan outline with a project rubric and a group partner rubric.